WHAT THIS IS
Ask five people in a company what it does and you get five answers. That is not a communications problem. It is a positioning problem, and no amount of design fixes it.
Branding is deciding what you are for, who you are for, and why anyone should pick you over the alternative. The identity is what that decision looks like once it has been made. We do them in that order, because the other way round produces work that looks good and says nothing.
WHAT WE DO
- Positioning: the market you are in and the position you hold in it
- Messaging: the words for what you do, tested on people who are not you
- Naming, where it is needed
- Identity: logo, type, colour, and the rules that hold them together
- Brand guidelines your suppliers can actually follow
- Rollout across site, print, signage, vehicles and social
WHAT YOU GET
A positioning line you can say out loud without wincing, a full identity, and guidelines short enough that people use them. Every file format you will need, and the source files with them, because you own this.
WHEN THIS IS RIGHT FOR YOU
- The business has changed and the brand has not caught up
- Everyone in the company explains what you do differently
- You look smaller than you are
- You are entering a new market, or merging two names into one
HOW IT FITS
Nothing here is sold on its own. BR is usually run alongside these.
The books are full. The list is not.
Two steps. Under two minutes. BR is selected for you, and when a place opens we start at the top of the list.