ST Strategy

Every business we go into has a list of things it could do. Almost none of them have an agreed answer to which one comes first, or what happens to the other eleven.

Strategy is that decision, made properly. We start from the numbers you already have: where revenue comes from, what it costs to win, and what happens after the first sale. What comes out is a sequence, not a wish list, and it is honest about what you are going to stop doing.

• Revenue and margin analysis by product, channel and customer type
• Customer research, including talking to the ones who did not buy
• Competitor and pricing review
• Growth modelling: what each option is worth, and what it costs to find out
• A sequenced plan with owners, dates and budgets
• A quarterly review against actuals, so the plan survives contact with reality

One document that says where the growth is, what order to go after it in, and what it costs. Every line has an owner and a date. Short enough to read in a sitting, specific enough to act on the next morning, and blunt about what is not worth doing.

• Growth has flattened and nobody agrees on why
• You have several plausible directions and no way to choose between them
• Marketing spend goes out every month and nobody can say what it returns
• You are about to commit to a rebrand, a site or a senior hire, and want to know it is the right one

Nothing here is sold on its own. ST is usually run alongside these.